Friday, August 31, 2012

Think Like A Man - Review


Directed by Tim Story

Produced by William Packer, Glenn S. Gainor, Rob Hardy, Steve Harvey, & Rushion McDonald

Written by Keith Merryman & David A. Newman (Based on the book Act Like a Lady, Think Like a Man by Steve Harvey)

Cinematography by Larry Blanford

Released: April 20, 2012 (USA)

Kevin Hart as Cedric
Michael Ealy as Dominic
Taraji P. Henson as Lauren
Romany Malco as Zeke
Meagan Good as Mya
Regina Hall as Candace
Terrence J as Michael
Gabrielle Union as Kristen
Jerry Ferrara as Jeremy
Steve Harvey as Himself

As a rule I don’t watch too many romantic comedies or as they are want to be called “rom coms”. Not that I’m against a good romantic comedy, it’s just that they always seem to come off as false, predictable and otherwise maudlin. When I do find one that hits all the right notes I sure recommend it and Think Like A Man is such a film.

Kevin Hart in Think Like A Man
While it definitely follows the rom com playbook, it offered many fresh and innovative takes. The freshest take is the mirthful humor of Kevin Hart. I didn’t know how the stand up comic would fit in in a comedic acting performance, but he did and was hilarious! I didn’t think he would steal every scene he was in, but he did.

The film also found clever ways to introduce Steve Harvey into the film, which at times seemed like an infomercial, but it still somehow works especially when the book is integral to the plot.

In an ensemble comedy there is/are always someone/some people of that ensemble that you don’t really care about, but I liked everyone in the ensemble (all mentioned above) and their romantic pairings.

Michael Ealy and Taraji P. Henson in Think Like A Man
I read on the Nother Brother Twitter account (@NotherBrother) that Taraji P. Henson as “Lauren” and Michael Ealy as “Dominic” had great chemistry and they did! No matter the script, if you can’t find two actors with chemistry in a romantic story all is lost. Fortunately that was not the case here.

Romany Malco and Meagan Good in Think Like A Man 
Even though I liked all the pairings, my favorite was Romany Malco as “Zeke” and Meagan Good as “Mya”. They both gave really great performances which led to them becoming a standout couple for me.

I was pleasantly surprised at how good this picture was and definitely one of the funniest and most enjoyable films I’ve seen this year.

Since Think Like A Man’s release in April, I’ve been reading about its fantastic box office success.
Think Like a Man grossed over $33.7 million during its opening weekend, an accomplishment which ended The Hunger Games' four-week run at the #1 spot at the U.S. box office. The romantic comedy film remained on top of the competition during its second week as well, edging out new releases to bring in a still-impressive $17.6 million.

As of June 24, 2012, Think Like a Man has earned $95,326,341 in both the United States and Canada, along with $3,779,136 in other countries, for a worldwide total of $99,105,477. The movie's production budget was $12.5 million.

As of today August 31, 2012 the worldwide gross is $95,722,698 (Sources: Box Office Mojo, MTV News & CNN Entertainment)
I also posted here on the ‘Nother Brother Entertainment blog a link to a great interview the producer of the film Will Packer did right after its release, that laid out his marketing plan for the picture that led to its box office success.

It should come as no surprise then that on June 28, 2012 Screen Gems announced plans for a sequel to be made of the film, with the original screenwriters Keith Merryman and David A. Newman also writing its script. No director, title, nor release date has been given. (Los Angeles Times)

I think the main attribute of the film’s success was that it was you know…actually good. Sometimes a film CAN succeed without a large and well financed marketing plan just for being good. Congratulations to the studio Rainforest Films. (Our congrats on our Facebook page)

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